Although it may have begun as an undercover Christian catechism (Snopes say no), the 12 Days of Christmas came to paint a picture of gift-giving excess that has entertained (or maddened) many generations.
Today, though 12 days of holiday shopping seems like nothing.
A few years ago I wrote about America's New Commercial Holidays, the proliferation of special shopping days that took off around 2012 and expanded as far as what one source dubbed the 16 days of holiday retail.
I like "Balance Your Checkbook Sunday," though it could use a new name, too, since few of us write checks to any degree anymore. Balance Your... Spreadsheet?
I haven't heard references to Grey Thursday or Sofa Sunday lately. Instead, retailers seem to be focusing on Black Friday and stretching the oh-so-limiting idea of a day having just 24 hours. (After all, as St. Peter tells us, with the Lord a day is like a thousand years?) I saw my first ad urging Black Friday shopping in late October. Better get started!
Lest you think America unique in excessively commercializing holidays, consider China. November 11 was dubbed "Singles Day" in 2009 (you know.. 11/11, single digits). It's became not only that nation's "premier national shopping festival," but the largest online shopping event in the history of the world. This year, in one day (an old fashioned 24 hours this time), sources say the people spent upwards of US$38 billion dollars (with some disturbing results for the environment).
That's a lot of spending.
In the spirit of an old fashioned Christmas, may I point out: You still can't take it with you.
* * *
In my 2014 post on this topic, I mentioned that Chris and I were making plans to divest ourselves of a lot of stuff, leave some in storage, and move across country (though maybe just for a year) with what we could fit in our two cars. Though Christmas was drawing nigh, we hoped friends and relations would be cautious about giving us more stuff in the months before we were to leave.
We're still on the East Coast. With the turns our careers have taken, we think we'll be here for some years. Now it's time to go back and get the 50 boxes (including all my books!) from the in-laws' attic along with the bit of furniture they've held onto for us. Summer would be better than winter, I know, but we have more freedom now and plan to spend the days between Christmas and New Year's (and a bit more) driving a small moving truck cross-country. (Shipping our stuff would have cost considerably more.) I'm trying to look at our long drive from Eugene to LA, then across I-40 as a potential adventure, but it's a little daunting.
It has been nice to have a relatively uncluttered apartment, although we have certainly acquired more stuff since our 2015 move. Interested to see how we manage with 50 boxes more.
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